Re-imagining the American Dream: Views From Young Americans

Young Americans Name Happiness, Freedom, and Meaningful Personal Relationships as the Core of a Reimagined American Dream

Let’s start with the simple fact that the Millennial generation is the largest generation in America today and the largest in American history.

Here are some effective strategies to engage Gen Z on digital platforms for the 2024 election...

• Gen Z wants more information about who they're voting for
• A majority of Gen Z gets their news from social media
• Gen Z's political loyalty remains an open question

Insights gathered by McKinsey as well as a report conducted by the NRF in association with IBM identify several core beliefs held by Gen Z. In addition to being characterized as digital natives, Gen Zers also prefer the co-creator culture and are highly motivated to create more inclusive spaces. 

Non-fungible tokens -- digital assets that cannot be replicated and can be used to represent real-world items -- are slowly creeping into the political world, with a few candidates already using them to raise thousands of dollars.

The industry isn’t having the best of its moments now, but the topic of campaign donations in crypto remains a relatively safe space for innovation.

"A nonconnected political committee may accept contributions in the form of bitcoin digital currency."